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10 Tips for Better Business Cards

Here’s a list of ten tips you should take into account when getting business cards made for you.

  1. Get a logo on your card. Business cards with text only are boring and do not jump out at the reader. By including a logo or some sort of imagery on your card, the chances are greater it will stand out from the rest and you will be remembered.
  2. No bull*#!&. So you have your logo and all your contact details on the card and there is still a little space? Don’t be tempted to fill that in with a quote or personal message - they just look corny.
  3. Don’t forget the details. What is going to be the most convenient way for this potential customer, client or business partner to get in touch with you? Cover all your bases and include cell phone number, email address and website if you have one.
  4. There’s more to meeting than a business card. Sure, a business card might get your foot in the door and help someone remember you, but you will need to bring more than a pack of cards to any meeting to get some business out of it.
  5. Get your card made professionally. Cards made on home with low grade printers on low grade paper simply don’t cut it, and with very cheap or even free professional business card offers floating around the internet there is no reason to make them yourself at home.
  6. Present the card with style. Don’t throw your card at people, instead make it seem like you are giving them a valuable gift (which you are!). Present it to them with both hands and try to make a big impact.
  7. Don’t be cheap. If your cards get damp, dirty, or some of your details change then throw them away and get new ones. Nothing looks worse than a business card with corrections made in pen or pencil all over it.
  8. White is good. Why do you think that most business cards are white? It’s simple - white says professional, anything else says bad taste.
  9. Your name is most important. What part of the the business card represents you the most? Probably not your work or club, probably not your address or email either - it’s your name. Make this stand out from the rest of the card contents through positioning and a larger font.
  10. Keep them everywhere. You never know who you are going to meet and likewise you should always have some of your business cards ready to hand out. Keep some in your car, in your briefcase, in your jacket, in your desk. Always have your card ready to hand out so you never have to explain, upon receiving someone else’s card, why you can not give them yours.